Original Article from Dynamic Business: Comments by Ross Judd 6 November 2019
It’s one task attracting talent in the first place, but once you have the right people in the door, how do you ensure the talent stays put?
With very competitive talent pools for certain skills, it’s important to know what you can do as a small business owner or manager to cultivate a workplace and experience where employees want to stay long-term.
This comes down to more than table tennis and beers in the fridge, employees want to work somewhere where values are truly aligned and where there is opportunity for career development… as we hear from many of the experts below.
Ross Judd, founder of Team Focus and author of Cultural Insanity
Start by building a great culture. It will help in two significant ways. The first is that everyone wants to be part of a great culture. People suffer if they are put in isolation. We need interaction to survive, and support to thrive. Building a great culture will help keep great people and get the best out of them.
The second is that people want to do something meaningful. Deloitte’s “Global Human Capital Trends” report found that employees want a career, purpose, and meaning from their work.
Building a great culture achieves both outcomes because you start by aligning with purpose. Talk about why your company exists, then talk about the culture you need to deliver that purpose. When you do this you will provide meaning and purpose to the work people are doing, build a great culture, and keep the best talent.